April LOYALTY NEWSLETTER
Like many of us, Azamara endeavored to make 2021 a fresh start, and so far, it’s been going swimmingly. We kicked off the first quarter with some Aza-mazing news for our brand as we became our own independent, boutique cruise line under the new ownership of Sycamore Partners—and added a new sister to the fleet.
The addition of our fourth ship, the Azamara Onward, represents a new milestone in this phase of Azamara’s growth and will allow us the opportunity to launch even more immersive itineraries in more destinations. Of course, none of this would be possible without the support of loyal cruise enthusiasts like you, and for your continued support and contribution in helping us name our fourth sister ship, we at Azamara sincerely thank you.
It’s an exciting time and we truly cannot wait to see what the future holds for Azamara and our programming. We look forward to having you and our crew onboard soon, and lots of planning is going on behind the scenes to make that a reality. In the meantime, read along below to keep up-to-date with the details of our new ownership, upcoming savings, and our favorite South American destinations. We thank you again for your loyalty and are excited to include you in our journey.
To New Beginnings—How We Celebrated Our Newly Independent Brand.
March 19, 2021, will forever be a monumental day in our brand’s history, as we celebrated officially becoming our own independent cruise line under new ownership. This date just also happened to coincide with the announcement of our fourth sister ship’s name, the Azamara Onward, so you can say it was an exciting day overall for the Azamara family.
After a full year of virtual calls and meetings, the Miami team came together for a small—but socially distanced—celebration, where Azamara President Carol Cabezas, had the honor to announce the name of our fleet’s newest addition, along with the welcoming news of the brand’s exciting new adventure forward.
Our international family from their homes around the world were able to join in on the festivities via video call and even our crew members onboard had their own celebrations on the ship to commemorate the occasion. The joy and brand pride was palpable, as you can see from the photos captured below.
What This Transition Means for You and Your Loyalty
As Azamara navigates this brand transition to a private cruise line, the maintenance of our loyalty memberships and points remains important to us. At the moment, all Celebrity Captain’s Club members and Azamara Circle members will keep their existing points to date and maintain their status with each cruise line, as well continue to earn cumulative points in each program.
Accrued Captain’s Club points, along with Royal Caribbean Crown & Anchor Society benefits, will continue to be shared reciprocally between all three cruise lines, provided you have had at least one past sailing with Azamara.
For further details on the progress of this brand transition and to review our frequently asked questions, please follow the link below, which will be updated accordingly as we have more information.
Catching Up with Heike
Since June of 2020, the Three Sisters have called King George V Dock in Glasgow, Scotland, home along with some of our crew who have been working hard to ensure they’re all ready to set sail again soon. We recently had the chance to catch up with one such crew member, Hotel Director Heike Berdos, to see what she’s been up to, what life's like onboard these days, and what she’s looking forward to when we return to sailing. Read on to see some highlights from that conversation.
In case you didn’t know, Azamara is propelled by some pretty powerful women. To commend themselves for being a team of strong and successful women in the cruise industry, female members or our onboard crew got together this #internationalwomensday to treat themselves to a well deserved break. A powerhouse group that included our Senior Doctor, Human Resources Manager, Hotel Director, and members of Security, Housekeeping and Dining enjoyed not only a little rest, but an afternoon of cocktails, delicious food, and a whole lot of crew comradery. Congratulations ladies on a much deserved celebration and thank you for all you do.
Amanda Poulson Q&A
Amanda Poulson has had an amazing journey with Azamara. She first joined us as a featured singer aboard The Quest in 2012, working her way up to fill-in Cruise Director in 2019. Now, in 2021, she’s taking on her biggest and most exciting challenge yet — Amanda has been named permanent Cruise Director aboard The Quest. Recently, we had the chance to sit down with Amanda to chat about her new role, what she loves about her life at sea, what she’s looking forward to most about returning to sailing, and more.
Catch Up With Amanda
Choose Azamara for your next voyage and save today!
Save an additional 10% off on our favorite voyages when you book from now until June 30th with Azamara’s Quarterly Savings. Too excited to wait? Book now and save even more when you combine this offer with our 60% Off Second Guest April promotion.