Azamara appoints Sarah Fowler as Head of Marketing and PR

Monday, March 19, 2018
By Azamara

Azamara® appoints Sarah Fowler as Head of Marketing and PR

London, 19 March 2018: Azamara announced today that Sarah Fowler has been appointed Head of Marketing and PR, UK. Fowler joins Azamara from Explore Worldwide, the adventure travel tour operator, where she has worked since 2015 as Head of Marketing, heading up a team of 12 people across digital, brand, PR, partnerships, trade sales and CRM.

Prior to this, Fowler held a senior marketing position at Merlin Entertainments where she spearheaded the launch of a new website and ecommerce platform, and devised an online pricing model that delivered 30% year-on-year uplift in revenue. Previous roles include acquisition marketing at animal welfare charity, Compassion in World Farming, and theatre marketing for touring plays and musicals at Bill Kenwright Ltd.

Fowler will be based at the Azamara UK head office, part of Royal Caribbean Cruises Ltd., in Weybridge, Surrey and will lead the marketing and PR efforts for the brand’s three ships. Fowler will play a key role in the launch of Azamara Pursuit, which will join the line’s existing two-ship fleet in August 2018, after being transformed to be almost identical to its sister ships Azamara Quest and Azamara Journey.

Commenting on the appointment, Richard Twynam, then Managing Director for UK and Ireland, said: “I am thrilled to welcome Sarah to the Azamara family. Her appointment comes at an incredibly exciting time for us in the UK, as we prepare for the launch of Pursuit and as our UK business continues to grow. Sarah brings with her a superb track record of success in destination marketing from her role with Explore, alongside digital expertise. We look forward to working with Sarah and her skillset being applied to the UK’s best specialist cruise line.”

In her spare time, Sarah is a keen traveller and in the last year has visited Ireland, Italy, Spain, Jordan and France. Closer to home, she has a horse with whom she competes in showjumping, and Sarah enjoys cooking (and tasting) her way around the world.

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Last Updated: 28 February 2020

About Azamara

Azamara is a boutique upmarket cruise line. Azamara’s wide selection of Destination Immersion signature programming delivers authentic cultural experiences across the globe. In 2019, as part of its Explore Further offerings, Azamara will take guests to more than 303 ports, including 268 late night stays. Azamara’s commitment to Destination Immersion® cruise experiences coupled with exceptional authentic service offers and inclusive amenities make for a unique cruise holiday experience. Additional information can be found on

About Royal Caribbean Cruises Ltd.

Royal Caribbean Cruises Ltd. (NYSE: RCL) is a global cruise vacation company that owns and operates three global brands: Royal Caribbean International, Celebrity Cruises and Azamara. We are a 50 percent joint venture owner of the German brand TUI Cruises, and have a 49 percent interest in the Spanish brand Pullmantur and a minority interest in SkySea cruises. Together, these brands operate a combined total of 48 ships with an additional thirteen on order. They operate diverse itineraries around the world that call on approximately 535 destinations on all seven continents. Additional information can be found on

Additional information

Azamara’s tours have a maximum of 25 guests, offering a more personal connection with the destination and more individual interaction with destination guides. Every excursion is designed and delivered by locals who are committed to bringing a uniquely immersive experience and authentic perspective.

Azamara works exclusively with trusted tour operators who are fully insured and committed to the highest standards of quality and service. There are never any hidden costs, and guests can explore with confidence knowing the ship will wait if the tour is delayed for any reason.

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