Azamara® appoints Sarah Fowler as Head of Marketing and PR
London, 19 March 2018: Azamara announced today that Sarah Fowler has been appointed Head of Marketing and PR, UK. Fowler joins Azamara from Explore Worldwide, the adventure travel tour operator, where she has worked since 2015 as Head of Marketing, heading up a team of 12 people across digital, brand, PR, partnerships, trade sales and CRM.
Prior to this, Fowler held a senior marketing position at Merlin Entertainments where she spearheaded the launch of a new website and ecommerce platform, and devised an online pricing model that delivered 30% year-on-year uplift in revenue. Previous roles include acquisition marketing at animal welfare charity, Compassion in World Farming, and theatre marketing for touring plays and musicals at Bill Kenwright Ltd.
Fowler will be based at the Azamara UK head office, part of Royal Caribbean Cruises Ltd., in Weybridge, Surrey and will lead the marketing and PR efforts for the brand’s three ships. Fowler will play a key role in the launch of Azamara Pursuit, which will join the line’s existing two-ship fleet in August 2018, after being transformed to be almost identical to its sister ships Azamara Quest and Azamara Journey.
Commenting on the appointment, Richard Twynam, then Managing Director for UK and Ireland, said: “I am thrilled to welcome Sarah to the Azamara family. Her appointment comes at an incredibly exciting time for us in the UK, as we prepare for the launch of Pursuit and as our UK business continues to grow. Sarah brings with her a superb track record of success in destination marketing from her role with Explore, alongside digital expertise. We look forward to working with Sarah and her skillset being applied to the UK’s best specialist cruise line.”
In her spare time, Sarah is a keen traveller and in the last year has visited Ireland, Italy, Spain, Jordan and France. Closer to home, she has a horse with whom she competes in showjumping, and Sarah enjoys cooking (and tasting) her way around the world.
For further information on Azamara or to book, visit www.Azamara.co.uk.
Trade partners visit www.cruisingpower.co.uk.
Last Updated: 28 February 2020