New advisor-first training module for RezA, the Azamara global reservation platform
MIAMI, July 20, 2026 - Azamara Cruises, The Global Leader in Destination Immersion®, today launched “RezA – The Power Behind Confident Booking,” a new chapter of Azamara World Academy (AWA) and a self-paced training module that guides travel advisors is now available to registered travel partners worldwide.
Debuting in late 2024, RezA is Azamara's enhanced reservation platform, developed as part of the brand's "Listening, Learning, and Linking" initiative and met with an overwhelmingly positive response from the travel advisor community. The new RezA chapter within Azamara World Academy (AWA) provides advisors with comprehensive training on the platform's full capabilities, from searching sailings and understanding fare types to creating and managing bookings, processing payments and deposits, coordinating group reservations and special services, and maintaining guest profiles for faster, more personalized repeat bookings.
The training also highlights the platform's revenue-generating opportunities, enabling advisors to seamlessly book value-added experiences such as ground transfers, pre- and post-cruise hotel stays, and land packages. In addition, advisors can reserve a range of onboard enhancements directly through RezA, including specialty dining, premium beverage packages, internet access, spa treatments, and shore excursions, allowing them to further elevate their clients' cruise experience while increasing booking value.
Because RezA recognizes advisors at the booking level, the platform delivers clear performance visibility, fewer processing errors, and enhanced customer continuity that routes returning guests back to their original advisor. The result is accurate credit, better insights, smoother operations and stronger advisor relationships.
“Travel advisors have always been an essential part of Azamara's success, and investing in their growth remains one of our highest priorities,” said Dondra Ritzenthaler, Chief Executive Officer of Azamara Cruises. “The launch of the RezA chapter within Azamara World Academy reflects our ongoing commitment to listening, learning, and delivering the resources our advisor partners need to succeed. When advisors feel confident using our tools, they're able to create more seamless, personalized experiences for their clients while growing their own businesses, and that's a win for everyone.”
For more information, visit www.azamara.com.