This Is No Video Game…this Is Your Vacation!

Thursday, April 16, 2015
By Azamara

Azamara Launches 360-Degree Virtual Reality Destination Experiences Using Oculus Rift Technology to Assist Guests with Vacation Planning

MIAMI, April 16, 2015 – Why not get a taste of your upcoming vacation before you even leave home? Today, Azamara® is taking its commitment to Destination Immersion to a new level by unveiling the first of a series of 360-degree virtual reality experiences - Azamara 3DI. Using virtual reality technology, which has revolutionized video games, the up-market boutique line is the first company in the cruise industry to bring Destination Immersion to life in 3D, allowing guests to experience their upcoming cruise vacation virtually.

Discover Azamara’s Exclusive Cultural Experiences Virtually

From touring the onboard amenities of an Azamara ship or zip lining through a Costa Rican rainforest to taking a moonlit carriage ride in Cartagena, Colombia or sailing through the Panama Canal, the Azamara 3DI videos bring loyal and future guests as close to “being there” as possible. To promote Azamara’s unique on and off ship experiences, Azamara will showcase this sensory journey at trade shows and industry events using virtual reality headsets and headphones. The Azamara 3DI experience can also be viewed online in a 360-degree video at

“Committed to Destination Immersion by ensuring guests have longer stays in port, more overnights and night touring on all voyages, we continue to redefine the luxury cruise experience for the next generation,” says Larry Pimentel, President and CEO of Azamara. “Equally, we invest in our guests’ experiences both on and off of our ships which begins with their first Azamara touch point. As travelers and travel partners research our offerings and itineraries, we need to arm them with the best tools possible to ensure they have the resources they need to make a well informed decision about which voyage is best for them. Our new Azamara 3DI experiential series will be a game changer in vacation planning.”

Azamara partnered with digital marketing agency VERB Interactive and Total Cinema 360 to conceptualize and produce the Azamara 3DI virtual reality video experiential series.

“At VERB, we believe digital platforms are the single most important touch point to the travel experience itself. We’re extremely proud to be breaking ground with Azamara on this digital marketing front,” says Andy MacLellan, VERB President and founder. “Teleporting potential guests onboard allows us to showcase the Azamara difference that sets this incredible brand apart from the competition.”


The new virtual reality experiences featured on can be easily shared on social media channels (Facebook, Twitter, Pinterest, Google+) to enable Azamara’s community of frequent and new cruisers to join the conversation. On the heels of launching its new brand campaign boasting the line’s first ever TV commercials, Azamara 3DI upholds its commitment to helping guests discover destinations via authentic, local and, in most cases, exclusive experiences in each country and port of call visited.

For more information, travelers can call their travel professional, dial 1-877-999-9553 or visit Connect with Azamara on Facebook at, on Twitter @AzamaraVoyages or follow President and CEO @LarryPimentel. Travel agent professionals can access more information and make reservations at

About Azamara

Azamara is a brand of Royal Caribbean Cruises Ltd. (NYSE/OSX: RCL), a global cruise vacation company that also owns Royal Caribbean International, Celebrity Cruises, Pullmantur and CDF Croisières de France, as well as TUI Cruises through a 50 percent joint venture. Together, the six brands operate a combined total of 41 ships with four under construction. They operate diverse itineraries around the world that call on approximately 460 destinations on all seven continents.

About Total Cinema 360

Total Cinema 360 is a full-service production studio and software development company specializing in virtual reality and spherical 360-degree audio-video content. Our team ensures a professional experience and revolutionary final product.

About VERB Interactive

VERB Interactive is a creative marketing agency. We help some of the world’s biggest travel and tourism brands connect with consumers through innovative digital strategies, immersive design and engaging storytelling.

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