Onboard boutique featuring apparel, handbags

Introducing Azamara Shopping Rewards: More Ways to Make Your Journey Rewarding

Tuesday, September 08, 2026
By Azamara Cruises

At Azamara Cruises, we believe the experiences you enjoy on your cruise should stay with you long after you return home. Now, even your onboard shopping can lead to something more.

Introducing Azamara Shopping Rewards, a first-of-its-kind cruise retail shopping rewards program created in partnership with Starboard and powered by Open Network Exchange (ONE). The new program gives Azamara guests the opportunity to earn rewards through eligible onboard retail purchases and redeem them for a curated selection of merchandise, travel and lifestyle experiences.

It’s another way to make your time with Azamara—and beyond—even more rewarding.

What Is Azamara Shopping Rewards?

Azamara Shopping Rewards is a new program that turns eligible purchases made at Azamara’s onboard retail shops into reward points.

As you shop during your cruise, you can earn rewards that can later be redeemed through the Azamara Shopping Rewards Ecommerce Marketplace.

The program complements Azamara Circle, our existing loyalty program, by introducing a new way to enjoy added value connected specifically to your onboard retail purchases.

How Does Azamara Shopping Rewards Work?

Participating is simple. Members can earn reward points each time they make an eligible retail purchase onboard an Azamara ship.

Those rewards can then be redeemed through the Azamara Shopping Rewards Ecommerce Marketplace, opening the door to a range of products, experiences and travel offerings.

That means something you discover while shopping at sea could help inspire your next experience after your voyage has ended.

What Can You Redeem Your Rewards For?

Azamara Shopping Rewards goes beyond traditional retail rewards. Members can redeem their points for a curated collection of merchandise, experiences and travel offerings, including:

  • Wine and luggage
  • Culinary experiences
  • Concert tickets
  • Flights
  • Hotels

Whether you choose something for your next adventure or an experience to enjoy closer to home, Azamara Shopping Rewards gives your onboard purchases the potential to take you somewhere new.

Bringing the Azamara Experience Beyond the Cruise

Travel with Azamara is about more than simply visiting a destination. As the global leader in Destination Immersion, we create journeys designed to give guests more time to experience the places they visit, including overnights and Extended Destination Days of 10 or more hours in port.

Azamara Shopping Rewards brings that same spirit of discovery beyond the ship.

By connecting onboard shopping with rewards that include travel, culinary and lifestyle experiences, the program creates another way to stay connected to the experiences and discoveries that make travel meaningful.

About Azamara Cruises:   Azamara Cruises is a small-ship cruise line and the global leader in Destination Immersion®. With a fleet of four intimate-style ships, Azamara Journey®, Azamara Quest®, Azamara Pursuit®, and Azamara Onward®, the cruise line allows travelers to reach marquee ports around the world and dock in smaller, hidden gem destinations. Azamara Cruises is committed to creating immersive experiences for guests through Extended Destination Days (10 or more hours in port) for a more meaningful travel experience. Through their deep understanding of hospitality and commitment to delivering exceptional service, guests can experience an intimate hotel at sea. Through Always Azamara guests can know what's always included: a variety of dining venues plus room service, drinks including alcohol all day and night, tips & gratuities, exclusive cultural events, and unlimited self-service laundry; and what is always expected when sailing with Azamara Cruises; no hassle, no crowds, unique & iconic destinations, overnights, and Extended Destination Days. Additionally, guests can also take advantage of exclusive loyalty membership benefits through the Azamara Circle Program. Azamara has received several awards and recognitions including Condé Nast Traveler’s “Reader’s Choice Awards”, Travel + Leisure’s “World’s Best Awards,” US News & World Report “Best Cruise Lines,” and more. 

Media Inquiries:

Hue & Cry U.S. 

E: AzamaraUSPR@huecryagency.com

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