Azamara® Now Represented by Hue & Cry
The boutique cruise line appoints Hue & Cry to represent its public relations interests in the U.S.
New York, April 2018: Hue & Cry U.S. – a creative communications agency – is delighted to announce its PR representation of Azamara® – the cruise line that combines authentic service at sea with Destination Immersion® experiences around the globe. Having represented the brand in the U.K. for the past four years, the Hue & Cry U.S. team looks forward to sharing news from the brand, including Azamara’s 2020 deployment schedule; the launch of its new ship, Azamara Pursuit; and expanded shore programming.
“As Azamara continues to expand its fleet and build immersive land and sea itineraries for the well-traveled explorer, we are pleased for Hue & Cry U.S. to join us as an extension of our team to help share our message of commitment to destination immersion® experiences,” said Larry Pimentel, President and CEO of Azamara.
“We are thrilled to work with a cruise brand that is at the forefront of in-depth travel around the world, and know Azamara will benefit from the great synergy between our offices in the U.S. and U.K., two of the brand’s biggest markets,” said Carla Burt, Co-founder of Hue & Cry. “Larry Pimentel is a well-respected thought leader and talented educator in the upmarket travel industry, marketing upscale experiences to discerning travelers, and we are honored to be working with him and the Azamara team.”
Upcoming Highlights for Azamara Include:
Departing for its inaugural sailing in August 2018, Azamara Pursuit joins sister ships Azamara Quest® and Azamara Journey® in providing guests with one-of-a-kind curated experiences, and access to a selection of the most exotic destinations around the globe with country-intensive voyages. On its maiden voyage, the ship will travel from Southampton to Norway, visiting eight destinations in the Scandinavian country.
Launched in March 2018, Azamara’s new campaign – Explore Further℠ – greatly expands and tells the story of the brand’s commitment to connect people with people; people with cultures; and people with themselves by enabling them to look at life with a new perspective. Explore Further℠ adds 900+ new cultural destination tours to its itineraries that focus on intimate experiences craved by well-versed travelers. An example of the new, expanded shore programming includes cooking with a Parsi family in their home in Mumbai, India. With overnight stays and docking at smaller, less-travelled ports, Azamara welcomes guests to step on land as an insider, and to travel deeper, beyond the initial layers of a city. Additional information on Explore Further℠ can be found on www.azamara.com/explorefurther
Azamara’s 2019 itineraries span the globe with new ports and destinations including Alaska, Canada and Japan, which will provide travelers with the opportunity to connect with local cultures and experiences such as a helicopter ride above Juneau’s mountainous terrain before landing on Mendenhall Glacier for a dog-sledding journey with 300 Alaskan huskies. Themed voyages will also take place, including the annual solar and lunar eclipse in the Indian Ocean.