Boutique cruise line, Azamara, is experiencing strong numbers as a result of their recent 2022-2023 deployment announcement and the brand's resilient loyalty base. During the first week of opening for sale, the brand experienced three times more bookings for its new voyages compared to last year’s deployment announcement of 2021 and Winter/Spring 2022 itineraries.
“Despite current global challenges, we are pleased to see that travel partners and cruisers have a strong interest in our new voyages, says Azamara's Chief Operating Officer, Carol Cabezas. “We value our resilient trade partners and loyal guests, as they are driving this performance. This demonstrates that they want to sail with Azamara again as soon as it is safe to do so.”
The strong demand in their 2022/2023 deployment follows a very successful launch of Azamara’s Double Upgrade + Double Points promotion. Compared to the same time frame prior, bookings increased 55% following the launch of the promotion, demonstrating even more pent-up demand for guests wanting to travel with the brand.
Azamara has revealed that guests continue to show a big interest in their country-intensive voyages, with three of the four most popular destination intensive itineraries being in Northern Europe. Additionally, the top five voyages for guests include the British Open itineraries, which are proving to be most popular for 2022, followed by the Suez Canal Europe to Asia, Dubai World Cup, Scotland Intensive and Suez Canal Asia to Europe itineraries.