Patrice Willoughby
Vice President of International Business Development, Azamara®
With an early passion for travel Patrice began her experience as a travel agent and then joined British Airways a move that opened opportunities around the world.
Settling in London, Patrice was with Forte Hotels for 10 years, and was responsible for the creation of the company’s regional sales teams and eventually responsible for Forte Hotels’ worldwide offices.
Returning to the US, Patrice set up the first sales, marketing and reservations network for Thistle Hotels in the Americas. Eventually, she was recruited by Cunard to help transform and develop this iconic brand.
Moving to Virtuoso, a network of the most elite luxury travel agencies and suppliers, Patrice managed Latin America and opened membership in Australia and New Zealand. From starting a new travel tech tool to a leadership role in Cox & Kings, Patrice found her way to Azamara where she now leads our international teams.
A truly global citizen, Patrice currently calls Miami home, having lived overseas for many years – from Doha, Sri Lanka, and Lyon, to Dacca, Kuala Lumpur, and the UK. Patrice balances her career with an active, busy and fun-filled lifestyle which includes a love of skiing, biking and the water and her continuing fascination traveling the world.
