Lisa Kauffman
CHIEF MARKETING OFFICER
Lisa leads Global Brand Marketing, Trade Marketing, Public Relations, Internal & External Communications, Onboard Marketing, Paid Media, Social Media, Creative Development, Direct Marketing, Loyalty, Partnerships, Promotions, and Product Marketing, as well as Ecommerce.
Most recently, she served as Chief Marketing and Experience Officer at Starboard Group, where she guided strategies that connected with guests through marketing, immersive retail environments, digital experiences, public relations, social media, ecommerce, and “Retailtainment.”
Previously, Lisa held executive marketing roles at Perry Ellis International, Celebrity Cruises, Macy’s Florida, and The Walt Disney Company. A high-impact leader, she has inspired teams across retail, fashion, consumer products, and cruise with a clear vision, a passion for people, and a drive for results.
A Miami native, she remains actively engaged in the community, serving as a board member for Goodwill Industries of South Florida and mentoring women business leaders through leadership development programs.