Performers on stage under purple lights
News

Azamara Pursuit Unveils New Onboard Entertainment

Monday, April 20, 2026
By Azamara Cruises

Debuting aboard Azamara Pursuit, the new program brings culturally inspired experiences to the entire fleet

MIAMI, April 20, 2026Azamara Cruises, the small-ship cruise line renowned for Destination Immersion® and Extended Destination Days, is unveiling an all-new entertainment experience aboard Azamara Pursuit—the first ship in the fleet to debut a new lineup of original stage productions developed in partnership with RWS Global, the world leader in groundbreaking live moments across entertainment and sports.

Launched April 10, 2026, during the Japan Intensive Cruise visiting Kobe, Nagasaki, and Tokyo, Azamara Pursuit introduced the first wave of this new entertainment program, which will gradually roll out across the fleet. The lineup features two brand-new shows exclusive to Pursuit— ‘Viva Vegas’ and ‘Yesterday, Today, and Forever’—alongside fleet-wide shows ‘Written in the Stars’ and ‘Vinyl Records: The Studio Sessions.’ Blending narrative-driven storytelling with music and immersive design, each production creates a vibrant evening experience onboard.

“At Azamara Cruises, our commitment to Destination Immersion® extends to every aspect of the guest experience including our evenings onboard,” said Simon Blacoe, Vice President of Hotel Operations at Azamara Cruises. “As the first ship to introduce this new entertainment program, Azamara Pursuit sets the stage for a new era of onboard experiences—bringing the energy, creativity, and cultural richness of the destinations we visit directly to life through high-energy performances.”

New Stage Productions Aboard Azamara Pursuit

Created exclusively for Azamara Cruises, the productions combine powerhouse vocals, live musicians, cinematic visuals, and contemporary arrangements.

  • Azamara Pursuit
    • Viva Vegas – A high-energy, 40-minute theatrical concert that reimagines the golden age of Las Vegas lounge acts for today’s audiences. Combining Rat Pack-inspired swagger with modern pop flair, the show features dynamic choreography, playful storytelling, and unforgettable performances set against a backdrop of neon lights, crystal accents, and vintage glamour.
    • Yesterday, Today and Forever – A vibrant and immersive tribute celebrating the journey and cultural impact of The Beatles. Through iconic music, interactive staging, and period-inspired costumes, the production transports audiences through the defining moments and global influence of one of music’s most legendary bands.
  • Featured Across the Fleet (shows to debut on Azamara Onward, Quest and Journey at a later date):
    • Written in the Stars – Written in the Stars invites the Azamara audience on a breathtaking theatrical journey, where the night sky becomes a living canvas of performance, storytelling, and wonder. Guided by celestial muses, two star-crossed lovers embark on a journey that begins in a grand library and sweeps them into a world beyond the page.
    • Vinyl Records: The Studio Sessions – A high-energy spectacle electrifying the stage with dynamic dancers, live musicians, multimedia projection, and bold storytelling, set within the immersive aesthetic of a vintage recording studio.

A New Era of Entertainment at Sea

As the first ship to showcase this creative collaboration, Azamara Pursuit offers an early look at the brand’s reimagined approach to onboard entertainment. Guests will also have the opportunity to experience select performances featured across the fleet, including Written in the Stars and Vinyl Records: The Studio Sessions, as the program expands.

The expanded multi-year partnership builds upon a creative relationship between Azamara and RWS Global, originally established in 2017.

About Azamara Cruises:   Azamara Cruises is a small-ship cruise line and leader in Destination Immersion® experiences. With a fleet of four intimate-style ships, Azamara Journey®, Azamara Quest®, Azamara Pursuit®, and Azamara Onward®, the cruise line allows travelers to reach marquee ports around the world and dock in smaller, hidden gem destinations. Azamara Cruises is committed to creating immersive experiences for guests through Extended Destination Days (10 or more hours in port) for a more meaningful travel experience. Through their deep understanding of hospitality and commitment to delivering exceptional service, guests can experience an intimate hotel at sea. Through Always Azamara guests can know what's always included; a variety of dining venues plus room service, drinks including alcohol all day and night, tips & gratuities, exclusive cultural events, and unlimited self-service laundry; and what is always expected when sailing with Azamara Cruises; no hassle, no crowds, unique & iconic destinations, overnights, and Extended Destination Days. Additionally, guests can also take advantage of exclusive loyalty membership benefits through the Azamara Circle Program. Azamara has received several awards and recognitions including Condé Nast Traveler’s “Reader’s Choice Awards”, Travel + Leisure’s “World’s Best Awards,” US News & World Report “Best Cruise Lines,” and more.

For more information visit www.azamara.com

Media Inquiries:        

Hue & Cry U.S.       

azamarauspr@huecryagency.com

 

ABOUT RWS GLOBAL

RWS Global is the world leader in groundbreaking live moments across entertainment and sports, creating customized guest experiences spanning theatrical productions, live events, immersive destinations, multimedia, consumer products and more. 

RWS Global is headquartered in New York, London, Cincinnati, Shanghai, Orlando and Sydney with dedicated RWS Studios in NYC and the UK to serve its vast talent pipeline and client base. With a focus on entertainment and sports experiences, RWS Global serves major brands and corporations, theaters, cruise lines, sports properties, live venues, parks, resorts and more. Offering end-to-end services from ideation to operations, RWS Global’s team of world-class designers, creators, producers and visionary talent provide unrivaled scale, producing over one million live moments every day and employing over 8,000 individuals and performers worldwide.

The RWS Global roster of clients includes Apple, Azamara Cruises, The Coca-Cola Company, Commonwealth Games, Crayola, Europa-Park Resort, Ferrari World Abu Dhabi, The FRIENDS™ Experience by Original X Productions, Hard Rock Resorts, Hershey Entertainment & Resorts, Holland America Line, Iberostar Hotels & Resorts, International Cricket Council, Invictus Games, Lionsgate, MSC Cruises, Roompot, Rugby World Cup, Six Flags, Space Center Houston, TUI Group, Vera Wang, Warner Bros., Disney’s The Lion King on Broadway, Chicago the Musical, Christmas Spectacular Starring the Radio City Rockettes and more. For more information, visit rwsglobal.com.

Featured Cruises

Recent Articles

Snow-capped mountains reflected in calm turquoise waters along Alaska’s Inside Passage
DESTINATION IMMERSION

Alaska Cruises with Azamara: A More Immersive Way to Explore the Last Frontier

An Alaska cruise is unlike any other journey — and with Azamara Cruises, it becomes something even more meaningful.

Luxury Azamara cruise ship sailing in Alaska, with guests enjoying panoramic views of snow-capped mountains and glaciers from the pool deck.
STORIES TO INSPIRE

Best Time to Cruise Alaska and Experience the Last Frontier at Its Best

There’s something utterly spellbinding about Alaska—the untouched wilderness, the towering glaciers, the abundant wildlife, and the quiet majesty of the Last Frontier. But to truly capture its magic, timing is everything. Whether you're chasing breaching whales in icy waters or marveling at sunlight stretching into midnight, knowing the best time to cruise Alaska ensures an unforgettable journey.

aerial view of cruise ship at sea
DESTINATION IMMERSION

Your Guide to the Best of Italy

Italy is a destination that captures the hearts of travelers with its historical landmarks, culture, and stunning landscapes. Exploring this beautiful country by sea adds an extra layer of magic to the experience, allowing you to visit iconic cities and hidden gems in style and comfort. Azamara Cruises, known for their intimate ships, offers an exceptional way to discover Italy’s treasures. With extended destination days, Azamara ensures you have ample time to savor each port of call in Italy. Here’s a detailed guide to some of the best ports of call and the incredible experiences awaiting you on an Azamara cruise to Italy.