Azamara recognized as “Most Effective Brand on Social Media – Cruise Line”
MIAMI, Sept. 9, 2015 – Azamara, the boutique cruise line known for its premier destination-immersive voyages for discerning travelers, is excited to announce that they have been chosen as the Most Effective Brand on Social Media in the Cruise Line category by Skift Travel Intelligence. Azamara was awarded the Skiftie distinction by Skift, their Editor’s Choice judges and American Express.
Skift recognized the brand’s paired content with relevant links to drive higher rates of site referrals across its platforms from a highly qualified audience. Skift also cited CEO Larry Pimentel’s twitter presence being separate from the ships’ account, allowing the brand to be more personal in catering to its audience with destination ideas, special offers, and milestones.
The Skifties Social Media Awards highlight travel brands that have turned social media interactions into quantifiable business objectives. Skift acknowledges this shift from social media’s early purpose of acquisitions and interactions to drivers of awareness, consideration, and conversions. The awards feature selections in 25 categories that focus on the most effective travel brands by verticals, platforms, and use cases.
“We are thrilled to be recognized by the Skiftie Awards in the Cruise Line category,” said Larry Pimentel CEO Azamara. “We're excited that our boutique cruise brand continues to be a powerhouse on social media and we look forward to continuing to grow and engage our online communities.” See the full list of the 2015 Skiftie Award Winners here. To learn more about what Azamara is up to on social like us on Facebook and follow us on Twitter and Instagram.
Azamara is a brand of Royal Caribbean Cruises Ltd. (NYSE/OSX: RCL), a global cruise vacation company that also owns Royal Caribbean International, Celebrity Cruises, Pullmantur, and CDF Croisières de France, as well as TUI Cruises through a 50 percent joint venture. Together, the six brands operate a combined total of 41 ships with four under construction. They operate diverse itineraries around the world that call on approximately 460 destinations on all seven continents.