Azamara Club Cruises® Launches New Explore Further℠ Campaign, Strenghtening Commitment To Destination Immersion® Programming And Promoting In-depth Travel Experiences
Discover New Depths, Unrivalled Voyages and a Greater Travel Perspective
London 6 March, 2018 – Today Azamara Club Cruises® announces the launch of its new brand campaign – Explore Further ℠ – which greatly expands and tells the story of the brand’s commitment to connect people with people; people with cultures; and people with themselves by enabling them to look at life with a new perspective. Explore Further℠ launches the addition of 900+ new tours that are focused on the intimate experiences craved by the well-versed traveller. With overnight stays and docking at smaller, less-travelled ports, Azamara welcomes guests to step on land as an insider, and to travel deeper, beyond the initial layers of a city.
“Within this refocused positioning, we have carefully curated additional shore excursions to allow guests to view destinations with a fresh perspective and more dimension,” says Larry Pimentel, President and CEO of Azamara Club Cruises®. “We want our guests to experience the world within a world, to try new flavours, make new friends, feel new textures and hear new melodies, and in the process discover more about themselves. As guests look to Azamara to broaden horizons and to bridge worlds together, we couldn’t be more excited about the Explore Further℠ campaign.”
Azamara’s enhanced brand campaign continues to champion the brand’s foundation of Destination Immersion® experiences and Cruise Global, Connect Local℠ programming while strengthening the commitment to Longer Stays, More Overnights® events, immersive cultures, unparalleled itineraries and authentic service.
Examples of the new, expanded shore programming include:
- Cook with a Parsi Family in their Home – Mumbai, India: As part of Taste Local, guests can embrace the rich culinary traditions of India’s Parsi community with a special visit to the home of a local family. The deeply personal experience takes an intimate look at Parsi culture as guests participate in the preparation of traditional dishes.
- Evening of Traditional Vietnamese Fashion – Ho Chi Minh City, Vietnam: Through Nights Local guests take an insightful look at the artistry of Ao Dai, the customary dress of Vietnamese women known for its vibrant pastels and elaborate patterns. Guests will also explore a gallery at Saigon House, watch a traditional fashion showcase and listen to traditional music.
As part of the Explore Further℠ rebrand, Azamara celebrates diversity and affords travellers with unpretentious travel experiences and enriched hospitality. The brand will continue to roll out new Shore Excursions with annual itineraries and plans to announce 2020 itineraries in the upcoming months. Additional information on Explore Further℠ can be found on www.azamara.com/explorefurther
About Azamara Club Cruises
Azamara Club Cruises is a boutique upmarket cruise line. Azamara’s wide selection of Destination Immersion signature programming delivers authentic cultural experiences across the globe. In 2019, as part of its Explore Further offerings, Azamara will take guests to more than 303 ports, including 268 late night stays. Azamara’s commitment to Destination Immersion® cruise experiences coupled with exceptional authentic service offers and inclusive amenities make for a unique cruise holiday experience. Additional information can be found on www.azamaraclubcruises.co.uk.
About Royal Caribbean Cruises Ltd.
Royal Caribbean Cruises Ltd. (NYSE: RCL) is a global cruise company that owns and operates three global brands: Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises. We are a 50% joint venture owner of the German brand TUI Cruises, a 49% shareholder in the Spanish brand Pullmantur and a 36% shareholder in the Chinese brand SkySea Cruises. Together, these brands operate a combined total of 49 ships with an additional 13 on order as of December 31, 2017. They operate diverse itineraries around the world that call on approximately 540 destinations on all seven continents. Additional information can be found on: www.royalcaribbean.com, www.celebritycruises.com, www.azamaraclubcruises.com, www.tuicruises.com, www.pullmantur.es, or www.rclinvestor.com